A Practical yet Human Boarding Pass Design.

Because I hear “people don’t read” and “maybe this should just be a bulleted list” about a quillion times a day, this made me very happy indeed:

My version uses clear information delivered in the same manner that an airline attendant might use, in common prose…I realize that people are not that into reading these days, but I think a simple concise directive still would work better than an amalgam of data points.”

1. Amen

2. To

3. That

4. Brother